Agency

T-Mobile USA, Inc. announced a new campaign dedicated to helping Hispanics save money on their wireless service.

Letter to Federal Communications Commission regarding the appointment of a Compliance Officer for the advertising nondiscrimination rule.

MGSCOMM merges with New York-based Reynardus & Moya. Estimated combined billings for MGS Advertising, a member of MGSCOMM Group of Companies, will now exceed $100 million.

Five-time GRAMMY award winner and Platinum recording artist Pepe Aguilar will launch the Pepe Aguilar Signature Collection this summer.

Kraft Foods announced plans to become the first company to use the Smart Choices Program nutrition criteria to identify which products it advertises to children ages 6-11 in the United States.

2010 holds the promise to be a banner year for marketers. Customers and prospects alike are reevaluating their definition of value and actively seeking new business relationships. What’s different?

This white paper provides a roadmap for marketers to navigate through the new pricing environment – A ‘how to’ on successful Price Planning during these volatile economic times.

Univision Communications Inc. unveiled new research that emphasizes the importance of beauty to Hispanic women and sheds light on the key drivers that directly influence Latinas’ purchasing decisions. The research is based on a national phone survey conducted by Simmons, an Experian Company.

d expósito & Partners has promoted Louis Maldonado to Managing Director. In this capacity, Louis will serve by providing direct oversight of the Account Management team at the agency.

Marketers are still being pressured to reduce their costs and spending in light of the economy, finds a new survey by the ANA (Association of National Advertisers). Today, 87 percent of respondents indicated they are identifying cost savings and reductions, the same as one year ago, and only slightly improved from 93 percent six months ago. Download survey results here.

This white paper outlines Nielsen’s approach to the emerging discipline of Shopper Management, an approach that integrates loyalty, transaction and consumer panel information and other contextual data, translates these data sets into segmentation layers that reflect consumer behavior, attitudes, product affinity, spending and promotional response patterns, then delivers actionable insights to guide in-store strategies. Download here.

Industry insiders affirm that Chris Campos has returned to The Bravo Group and will be managing the agency day-to-day and will be located at their Miami office.

As the Ada, Michigan-based Amway Global tapped d expósito & Partners as its Hispanic agency of record, two things became apparent. On one hand, a leading direct seller and the number-one online retailer in the Health & Beauty category is coming into the U.S. Hispanic market, as the latest example of this market’s importance. Secondly, the win is the evidence of another agency showing growth at significant speed, despite the difficult financial times.

Toyota Motor Co. announced plans to create an in-house planning and buying unit to maximize efficiencies and opportunities for their plus $1B global ad budget.