The Advertising Age 2009 Hispanic Fact Pack is available for download here at HispanicAd.com.
Agency
Hispanic Ad Agencies transforming themselves in Full Service AORs?
Based on industry blog postings in the last 48 hours by bloggers out there …………..
The cure for the US Hispanic Ad Agency future is to invest, pursue and pitch mainstream ad business with a Hispanic component. Going head-to-head with…
By Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Selig Center – The Multicultural Economy 2008.
he Selig Center’s estimates and projections of buying power for 1990-2013 show that minorities—African Americans, Asians, Native Americans, and Hispanics–definitely share in this success, and together wield formidable economic clout. Download study.
Univision Radio does not renew PPM contracts with Arbitron.
Arbitron stated in their Q2 2009 earnings call that Univision Radio will not renew their PPM contract with Arbitron in Miami, San Diego, and Phoenix.
Advertisers and Audiences: How their views on Advertising Effectiveness differ.
Advertisers and marketers spend a great deal of time crafting ads that they think are effective. Consumers who view these ads at times have different ideas.
Achieving Impressive ROI with the Gay Consumer Market.
The gay consumer market, known as the LGBT (lesbian, gay, bisexual, transgender) market, is fast changing.
Building your Brand for People of Color: It’s All About Trust!
When it comes to building your breakthrough personal brand as a person of color, trust is the name of the game and although it may sound straightforward, creating a brand centered around trust requires both pro-activity, extra attention and consistent focus.
