The percentage of women working in local television and radio news reached a new high, according to the RTNDA/Hofstra survey of Women and Minorities in local news. The survey also showed that the percentage of journalists of color working in local radio and television news fell, led by a 10 percent drop in the number of Hispanic staff working for Hispanic television stations.
Agency
Some Advertising Shines in Dark Times.
According to the “Media Advertising Forecast” from MAGNA, nearly all media sectors will experience advertising spending declines in 2009. Download report.
The United States in 2020 – A very different place.
Economic hard times to come stem from simple demographics…
Racial disparities in unemployment vary widely by state.
The labor market crisis is breaking national records each month, with no end in sight. The heaviest burden is falling on blacks and Hispanics, who are contending with much higher unemployment rates than whites nationally—about one-and-a-half times as high for Hispanics and twice as high for blacks.
Latin GRAMMYs Brand Partnerships Engine.
The Latin GRAMMYs Recording Academy announced the outsource appointment of Liliana Gil- Vice President of Marketing Strategy and Managing Partner of Acento Group, as Executive Marketing Strategist and Advisor to the Latin Recording Academy and the Latin GRAMMY Awards.
Consumer Confidence Index Rises.
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey. The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) from March 2009 – spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries.
Auto Industry’s wild ride is getting Smoother.
Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost. Offsetting the unrelentingly negative news are 2009 highlights like a 69% spike in Sorento model sales, a 48% increase in Sedona sales, and the successful launch of the economically-priced Hyundai Genesis and Kia Soul, both targeting younger drivers.
FTC testifies about efforts to combat fraudulent and deceptive Advertising.
The Federal Trade Commission testified before the U.S. Senate on its efforts to combat deceptive advertising in the face of rapid changes in health care, technology, and online marketing strategies.
2009 Hispanic Fact Pack – download.
The Advertising Age 2009 Hispanic Fact Pack is available for download here at HispanicAd.com.
Ginarte selects d expósito & Partners as its AOR.
The brand’s name is derived from its founder-president José A. Ginarte, Esq., a Cuban-born, U.S.-educated attorney-at-law. The entity’s LLP name is Ginarte O’Dwyer González Gallardo & Winograd, LLP.
Hispanic Ad Agencies transforming themselves in Full Service AORs?
Based on industry blog postings in the last 48 hours by bloggers out there …………..
The cure for the US Hispanic Ad Agency future is to invest, pursue and pitch mainstream ad business with a Hispanic component. Going head-to-head with…
By Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
