The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries.
Agency
Affinity for using technology increasingly important in success of Advertising.
Integrated Media Measurement Inc. (IMMI) released data showing that there is a rapidly growing subset of the population who are tech savvy regardless of their age. While it is important for advertisers to know the age of their target audience when planning a campaign, the study suggests that in order to effectively reach consumers advertisers must take into consideration consumers’ affinity for using and embracing technology.
2010 Census promotional videos win numerous awards.
A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.
From Hayworth to Cansino: turning the Tides in Latino Movie-Going sensibilities.
Latinos represent an overwhelming 28% of today’s heavy moviegoers…
Judge rules in Univision’s favor in Internet Rights litigation with Televisa.
Univision Communications Inc. announced that U.S. District Judge Philip S. Gutierrez in Los Angeles Federal Court has ruled in Univision’s favor in the Internet rights litigation with Grupo Televisa, S.A.B. Judge Gutierrez’ ruling prohibits Televisa from broadcasting over the Internet in the United States programs it has licensed to Univision under the Program License Agreement.
No place to hide from the digital revolution.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
Census: USA Counties.
This latest update features more than 6,000 data items at the national, state and county level from a variety of sources. New and revised data items include 2008 age, sex, race and Hispanic origin; 2006 births, deaths and infant deaths; 2007 Census of Agriculture; 2008 civilian labor force; 2007 personal income and earnings; 2007 total employment by industry; and 2008 building permits.
Beyond Acculturation.
For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the “acculturation” approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus it has garnered among marketing and media leaders as a construct they find useful in furthering business decisions.
