Advertisers and marketers spend a great deal of time crafting ads that they think are effective. Consumers who view these ads at times have different ideas.
Agency
Achieving Impressive ROI with the Gay Consumer Market.
The gay consumer market, known as the LGBT (lesbian, gay, bisexual, transgender) market, is fast changing.
Building your Brand for People of Color: It’s All About Trust!
When it comes to building your breakthrough personal brand as a person of color, trust is the name of the game and although it may sound straightforward, creating a brand centered around trust requires both pro-activity, extra attention and consistent focus.
Mexican Immigrants: How Many Come? How Many Leave?
The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries.
Affinity for using technology increasingly important in success of Advertising.
Integrated Media Measurement Inc. (IMMI) released data showing that there is a rapidly growing subset of the population who are tech savvy regardless of their age. While it is important for advertisers to know the age of their target audience when planning a campaign, the study suggests that in order to effectively reach consumers advertisers must take into consideration consumers’ affinity for using and embracing technology.
2010 Census promotional videos win numerous awards.
A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.
