When it comes to building your breakthrough personal brand as a person of color, trust is the name of the game and although it may sound straightforward, creating a brand centered around trust requires both pro-activity, extra attention and consistent focus.
Agency
Mexican Immigrants: How Many Come? How Many Leave?
The flow of immigrants from Mexico to the United States has declined sharply since mid-decade, but there is no evidence of an increase during this period in the number of Mexican-born migrants returning home from the U.S., according to a new analysis by the Pew Hispanic Center of government data from both countries.
Affinity for using technology increasingly important in success of Advertising.
Integrated Media Measurement Inc. (IMMI) released data showing that there is a rapidly growing subset of the population who are tech savvy regardless of their age. While it is important for advertisers to know the age of their target audience when planning a campaign, the study suggests that in order to effectively reach consumers advertisers must take into consideration consumers’ affinity for using and embracing technology.
2010 Census promotional videos win numerous awards.
A series of 2010 Census promotional videos have won several prestigious Telly Awards as well as a Videographer Award of Excellence — awards that honor the best in video production.
From Hayworth to Cansino: turning the Tides in Latino Movie-Going sensibilities.
Latinos represent an overwhelming 28% of today’s heavy moviegoers…
Judge rules in Univision’s favor in Internet Rights litigation with Televisa.
Univision Communications Inc. announced that U.S. District Judge Philip S. Gutierrez in Los Angeles Federal Court has ruled in Univision’s favor in the Internet rights litigation with Grupo Televisa, S.A.B. Judge Gutierrez’ ruling prohibits Televisa from broadcasting over the Internet in the United States programs it has licensed to Univision under the Program License Agreement.
No place to hide from the digital revolution.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
