The Latin GRAMMYs Recording Academy announced the outsource appointment of Liliana Gil- Vice President of Marketing Strategy and Managing Partner of Acento Group, as Executive Marketing Strategist and Advisor to the Latin Recording Academy and the Latin GRAMMY Awards.
Agency
Consumer Confidence Index Rises.
Consumers’ hopes for an end to the Global Economic Crisis have been bolstered in the 2nd Quarter 2009, according to a Nielsen Global Consumer Confidence Survey. The Nielsen Global Consumer Confidence Index, conducted in 28 markets in June 2009, rose to 82 – an increase of 5 points (from 77) from March 2009 – spurred by renewed consumer optimism and stock market gains in BRIC markets (Brazil, Russia, India, China) and key Asian countries.
Auto Industry’s wild ride is getting Smoother.
Unprecedented. Unbelievable. Unfathomable. The state of the auto nation is shaky at the moment, but all is not lost. Offsetting the unrelentingly negative news are 2009 highlights like a 69% spike in Sorento model sales, a 48% increase in Sedona sales, and the successful launch of the economically-priced Hyundai Genesis and Kia Soul, both targeting younger drivers.
FTC testifies about efforts to combat fraudulent and deceptive Advertising.
The Federal Trade Commission testified before the U.S. Senate on its efforts to combat deceptive advertising in the face of rapid changes in health care, technology, and online marketing strategies.
2009 Hispanic Fact Pack – download.
The Advertising Age 2009 Hispanic Fact Pack is available for download here at HispanicAd.com.
Ginarte selects d expósito & Partners as its AOR.
The brand’s name is derived from its founder-president José A. Ginarte, Esq., a Cuban-born, U.S.-educated attorney-at-law. The entity’s LLP name is Ginarte O’Dwyer González Gallardo & Winograd, LLP.
Hispanic Ad Agencies transforming themselves in Full Service AORs?
Based on industry blog postings in the last 48 hours by bloggers out there …………..
The cure for the US Hispanic Ad Agency future is to invest, pursue and pitch mainstream ad business with a Hispanic component. Going head-to-head with…
By Gene Bryan – HispanicAd.com. To read El Blog CLICK above.
Selig Center – The Multicultural Economy 2008.
he Selig Center’s estimates and projections of buying power for 1990-2013 show that minorities—African Americans, Asians, Native Americans, and Hispanics–definitely share in this success, and together wield formidable economic clout. Download study.
Achieving Impressive ROI with the Gay Consumer Market.
The gay consumer market, known as the LGBT (lesbian, gay, bisexual, transgender) market, is fast changing.
Advertisers and Audiences: How their views on Advertising Effectiveness differ.
Advertisers and marketers spend a great deal of time crafting ads that they think are effective. Consumers who view these ads at times have different ideas.
