Agency

Latinos represent an overwhelming 28% of today’s heavy moviegoers…

Univision Communications Inc. announced that U.S. District Judge Philip S. Gutierrez in Los Angeles Federal Court has ruled in Univision’s favor in the Internet rights litigation with Grupo Televisa, S.A.B. Judge Gutierrez’ ruling prohibits Televisa from broadcasting over the Internet in the United States programs it has licensed to Univision under the Program License Agreement.

Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.

This latest update features more than 6,000 data items at the national, state and county level from a variety of sources. New and revised data items include 2008 age, sex, race and Hispanic origin; 2006 births, deaths and infant deaths; 2007 Census of Agriculture; 2008 civilian labor force; 2007 personal income and earnings; 2007 total employment by industry; and 2008 building permits.

For nearly a decade, even those most savvy about marketing to U.S. Latinos have applauded the “acculturation” approach to Latino consumer segmentation. Latino marketers have adopted it for its general relevance, especially in certain categories; for its indisputable link to Spanish language usage; and most of all, for the miraculous awareness and consensus it has garnered among marketing and media leaders as a construct they find useful in furthering business decisions.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

Almost all Americans are cutting back because of the recession, but in Hispanic households across the country, these cutbacks have a unique tone. New information from market research firm Mintel shows US Hispanics skirting some of the major lifestyle shifts being endured by non-Hispanics.

Ask yourself one simple question: from the perspective of the prospect, do you have the perceived credibility to beat the other agencies and win the review?

If the odds of winning are not unusually high for your agency, then they are for someone else. Download a checklist.