During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance. When it comes to marketing McDonald’s has set the standard. While most marketers continue their obsession with letting media planners and creative directors dictate their marketing strategies, the Golden Arches continues to operate like it has enshrined the Four P’s.
Published by Manny Gonzalez. To read El Blog CLICK above.
The Future of Digital Marketing conference, presented by Econsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.
Attacking from different angles.
Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.
The William C. Velasquez Institute (WCVI) released its latest White Paper, focusing on the current Home Mortgage Foreclosure Crisis.
Hormel Foods and Herdez Del Fuerte, S.A. de C.V. announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.
A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics by five-year age groups and sex.
