Agency

Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.

This latest update features more than 6,000 data items at the national, state and county level from a variety of sources. New and revised data items include 2008 age, sex, race and Hispanic origin; 2006 births, deaths and infant deaths; 2007 Census of Agriculture; 2008 civilian labor force; 2007 personal income and earnings; 2007 total employment by industry; and 2008 building permits.

In September 1968, Congress authorized President Lyndon B. Johnson to proclaim National Hispanic Heritage Week, which was observed during the week that included Sept. 15 and Sept. 16. The observance was expanded in 1988 to a monthlong celebration (Sept. 15 – Oct. 15). America celebrates the culture and traditions of those who trace their roots to Spain, Mexico and the Spanish-speaking nations of Central America, South America and the Caribbean. Sept. 15 was chosen as the starting point for the celebration because it is the anniversary of independence of five Latin American countries: Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. In addition, Mexico and Chile celebrate their independence days on Sept. 16 and Sept. 18, respectively.

More than 80 percent of Puerto Rican respondents say mobile communications technology such as smartphones and laptops have boosted personal productivity and, for many, have transformed their work-life balance, according to the latest findings from an international workplace survey.

Almost all Americans are cutting back because of the recession, but in Hispanic households across the country, these cutbacks have a unique tone. New information from market research firm Mintel shows US Hispanics skirting some of the major lifestyle shifts being endured by non-Hispanics.

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In our daily lives, thanks to GPS, Twitter, Google Latitude and countless other applications, there’s not a moment when we lack a perfect view of where we are, where we’re going and how to get there, not to mention the friends we might meet along the way. Yet in our lives as marketers, our view is quite a bit murkier. Where do we stand in relation to a global economic recovery? Just what “new normal” of consumer attitudes will we be returning to? And once we know where we’re going, what strategies and tactics are going to be most effective to get there? Unfortunately, there’s no GPS for that.

This week we have Dr. Margarita Alegria, Ph.D. , she is the Director of the Center for Multicultural Mental Health Research at Cambridge Health Alliance, and a full professor in the Department of Psychiatry at Harvard Medical School. She is also the first and only tenured Latina professor at Harvard University. We spoke with her about mental health issues, trends, challenges, and disparities in service delivery among the Hispanic population. To listen to podcast CLICK above.