Agency

Agency Management solutions help creative agencies and marketing organizations operate in an accountable and efficient manner and manage working relationships by eliminating the element of uncertainty that arises over billing of resources and projects.

Frugal American consumers have jilted their favorite national brands for food, household, health and personal care products but are far more reluctant to switch to store brands on purchases for children and pets, according to the latest research from ICOM, a division of Dallas-based Epsilon Targeting.

Meredith Hispanic Ventures announced the launch of two new video podcast series from Ser Padres and Siempre Mujer, their magazine brands reaching parents and women, respectively. The series – Ser Padres Contigo and Siempre Mujer Extra – represent brand extensions for the Spanish-language titles, which already reach engaged audiences via blogs (mimosblog.com and charlablog.com), Facebook, Twitter and more.

Most professionals have experienced at least one cringe-inducing moment after they’ve hit “send,” a new survey suggests.

Global advertising expenditure across television, newspapers, magazines and radio has recorded a drop of 7.2 percent for the first quarter of 2009 compared to the first quarter of 2008, according to a global advertising trends report released by research company Nielsen.

The Spanish-language sector increased by 3%, posting gains across every major product category…

The rapid expansion of Hispanics into American suburbs presents sizable opportunities for marketers who understand the rich cultural diversity and purchasing attitudes of this segment, according to the latest Consumer Dynamics study from Acxiom Corporation.

The Association of National Advertisers (ANA) has announced an extension to the submission deadline for its Multicultural Excellence Awards. Entries will now be accepted through July 24, and winners will be announced at the ANA’s 11th annual Multicultural Marketing and Diversity Conference taking place October 4-6 in Phoenix, Arizona.

The Círculo Creativoo (Creative Circle) organization of the US Hispanic Market has launch a YouTube page, where they are requesting that their member and agencies send their commercials and videos to add to the page.

The Association of Hispanic Advertising Agencies (AHAA) joined the Media Rating Council (MRC), an industry-funded self-regulatory body that audits and accredits audience rating services.

Significant differences can be found across race and ethnicity in the way U.S. employees save and invest in their 401(k) plans, according to 401(k) Plans in Living Color: A Study of 401(k) Savings Disparities Across Racial and Ethnic Groups—The Ariel/Hewitt Study.