Agency

According to the “Teen Advertising Study” by Fuse Marketing and the University of Massachusetts Amherst, 45% of US teen Internet users were heavy users of the Web. Download Study here.

The US Hispanic Market advertising and media industries are under attack by those less fortunate ad agencies and media suffering from attrition and lower mainstream budgets.

We enjoy traction with many top national, regional and local advertisers, but many still do not target the Hispanic Consumer. To read El Blog CLICK above.

It’s been eye-opening to have conversations with thought leaders in advertising and marketing regarding the future of the industry. The conversations always start on how one could advertise effectively in social media, but more often than not it turns into a discussion of the bigger question: What’s the purpose of advertising/marketing?

A new international survey of PR professionals has found that more practitioners than ever are measuring the effectiveness of their communications programs.

Why clients move.

The recession is hitting advertising agencies and their clients hard.

Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion, according to the latest 70-country forecast report from GroupM.

Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009.

According to The Arizona Republic, Arvizu Advertising & Promotions Inc. filed for Chapter 11 bankruptcy protection on Friday June 26, 2009.