The William C. Velasquez Institute (WCVI) released its latest White Paper, focusing on the current Home Mortgage Foreclosure Crisis.
Agency
The Challenges of Cross-Channel Marketing.
Attacking from different angles.
Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.
Age and Sex in the United States: 2007 and 2008
A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics by five-year age groups and sex.
Hormel Foods and Herdez Del Fuerte announce launch of MegaMex Foods.
Hormel Foods and Herdez Del Fuerte, S.A. de C.V. announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.
ROI Measurement a Must.
The need for measurement and analytics is growing in importance.
Entrepreneurship and innovation key to the global economic recovery.
Ernst & Young LLP released a report during the Detroit Economic Club’s National Summit that highlights the vital importance of entrepreneurship and innovation in today’s economy. At a time when business leaders are struggling to balance short-term survival with long-term demand for growth, innovation and an entrepreneurial mindset is essential.
Structural not cyclical change for global Entertainment & Media industry.
Over the next five years, digital technologies will become increasingly widespread across all segments of entertainment & media (E&M) as the digital migration continues to expand according to the PricewaterhouseCoopers Global Entertainment & Media Outlook 2009-2013. Though the current economic downturn has, without doubt, impacted virtually every sector of the E&M marketplace it has also accelerated and intensified the digital migration among both providers and consumers of content.
