The Future of Digital Marketing conference, presented by Econsultancy, is an annual fixture on the London marketing calendar. This year’s gathering again boasted a number of stimulating presentations, as well as heated discussion.
Agency
The Challenges of Cross-Channel Marketing.
Attacking from different angles.
Worldwide, marketers are engaging in synchronized campaigns across media channels, including TV, mobile and online.
Latinos, Blacks, and the Home Mortgage Foreclosure Crisis.
The William C. Velasquez Institute (WCVI) released its latest White Paper, focusing on the current Home Mortgage Foreclosure Crisis.
Hormel Foods and Herdez Del Fuerte announce launch of MegaMex Foods.
Hormel Foods and Herdez Del Fuerte, S.A. de C.V. announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.
Age and Sex in the United States: 2007 and 2008
A series of detailed tables with data on a wide range of demographic and socioeconomic characteristics by five-year age groups and sex.
ROI Measurement a Must.
The need for measurement and analytics is growing in importance.
Entrepreneurship and innovation key to the global economic recovery.
Ernst & Young LLP released a report during the Detroit Economic Club’s National Summit that highlights the vital importance of entrepreneurship and innovation in today’s economy. At a time when business leaders are struggling to balance short-term survival with long-term demand for growth, innovation and an entrepreneurial mindset is essential.
