Global advertising spending in measured media is expected to drop 5.5 percent to $417 billion in 2009 with a mild recovery expected in 2010 when the decline should ease to 1.4 percent or $411 billion, according to the latest 70-country forecast report from GroupM.
Agency
Isaac Mizrahi new Managing Director at Alma DDB.
Luis Miguel Messianu, President and Chief Creative Officer of Alma DDB, has appointed Isaac Mizrahi to the newly created role of Senior Vice President – Managing Director of the agency, effective July 13th 2009.
Arvizu Advertising files for Chapter 11 bankruptcy protection.
According to The Arizona Republic, Arvizu Advertising & Promotions Inc. filed for Chapter 11 bankruptcy protection on Friday June 26, 2009.
Consumer Defection dilemma facing Packaged Goods Industry.
Consumer loyalty and defection has always occurred; however, the historic unknown has been the degree of occurrence.
Looking at Hispanic Behavior Online
Marketers need to start paying attention to the opinion leaders, the people driving innovation. They’re young and Hispanic.
Teens more ‘Normal’ than you think regarding Media Usage.
It’s 2009: Do you know where your kids are?
Is America running on McCafe?
During these challenging economic times, no, especially during these trying times it’s always nice to be able to point to moments of brilliance. When it comes to marketing McDonald’s has set the standard. While most marketers continue their obsession with letting media planners and creative directors dictate their marketing strategies, the Golden Arches continues to operate like it has enshrined the Four P’s.
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