Brands are ready for their close-up.
Does seeing the latest model of the Corvette Stingray in “Transformers” or hearing the new Rihanna hit on the soundtrack of “Gossip Girl” motivate consumers to buy?
Agency
GlobalHue accused of overbilling Bermuda Account – Agency Plays Race Card.
According to CBS Interactive, Inc’s BNET.com stated that Don Coleman’s GlobalHue is accused of ripping off the government of Bermuda by overbilling its $13 million tourism advertising contract. In a report by Bermuda auditor general Larry Dennis (pictured), GlobalHue is accused of:
* Overbilling the account by $1.8 million.
* Prebilling the government in violation of its own rules.
* Not keeping invoices and billing records.
* Not returning discounts and credits to the client.
* Using a media buyer, Cornerstone, that charged commissions of up to 181 percent.
A Strategic framework to engage Latina, Black, and Asian Women of Color & their $1 Trillion purse.
The vox collective and The 85% Niche, a strategic business and marketing consultancy led by renowned women’s marketing expert Miriam Muléy, announced a joint initiative to help brands address the untapped business opportunity among all women of colors-Latina, Black, and Asian, both in and outside the United States. The initiative will gather talent from both entities as well as consultants with specific area expertise in women’s marketing, specific cultural markets, and various industries.
Ad-Supported Internet contributes $300B to U.S. Economy.
Interactive advertising is responsible for $300 billion of economic activity in the U.S., according to a new study released by the Interactive Advertising Bureau (IAB). The advertising-supported Internet represents 2.1% of the total U.S. gross domestic product (GDP). It directly employs more than 1.2 million Americans with above-average wages in jobs that did not exist two decades ago, and another 1.9 million people work to support those with directly Internet-related jobs. A total of 3.1 million Americans are employed thanks to the interactive ecosystem. These are the key findings of the first-ever research to analyze the economic importance, as well as the social benefits, of the Internet.
Online Marketing Effectiveness.
Search is first.
What is the best way to generate sales online?
While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search.
