GlobalHue announced that Robert Fitzgerald will join the company as Executive Vice President – Media Director, replacing Tracy Decker, who recently left the agency.
Agency
Fair Play or a Fairy Tale.
Just read Nancy Hill’s op-ed piece titled ‘Fair Play’ in P&C magazine. Ms. Hill is the President & CEO of the American Association of Advertising Agencies (4A’s), where she portrays herself as empathetic and a Hispanic market expert due to her tenure a Lowe’s Hispanic shop LOLA.
I do not think LOLA did much, I am still trying to remember their launch and what they worked on.
A yes, she also does some Peace Corps type stuff in Ecuador, where she practices her Spanish. ¿Y esto la hace una experta en Hispanic Marketing?
Her point in the op-ed piece is that Hispanic ad agencies cannot complain about not getting the business when they pitch either Hispanic or mainstream business if they themselves do not evolve to be a “More Mainstream” and to stop marginalizing ourselves as Hispanic Ad Agencies. To read El Blog CLICK above.
TNS Media Intelligence – U.S. Advertising Expenditures declined 14.2 % in Q1 2009.
Total measured advertising expenditures in the opening quarter of 2009 plunged 14.2 percent versus a year ago, to $30.18 billion, according to data released by TNS Media Intelligence. This follows a 9.2 percent decline in Q4 2008 as the advertising recession accelerated in the new year.
Older Hispanics – the ‘invisible’ Boomers – face workplace challenges.
Older Hispanic workers can play a dynamic role in helping solve long-term challenges for many employers, as the traditional labor pool of workers ages 25-54 stagnates, according to a new AARP report.
That is a key finding of the AARP study that focuses on the so-called “invisible” Boomers – Hispanics – as a growing segment of the U.S. workforce. Despite their growing importance, there has been little public and media attention given so far to older Hispanics.
Are you ready to meet Sr. Destino?
The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online.
U.S. Ad Spending fell 12% in Q1 2009.
The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
