Older Hispanic workers can play a dynamic role in helping solve long-term challenges for many employers, as the traditional labor pool of workers ages 25-54 stagnates, according to a new AARP report.
That is a key finding of the AARP study that focuses on the so-called “invisible” Boomers – Hispanics – as a growing segment of the U.S. workforce. Despite their growing importance, there has been little public and media attention given so far to older Hispanics.
The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online.
The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
Over the last four years, the ethnic media have picked up 8 million new readers, viewers and listeners, and now regularly reach 57 million people in the U.S., according to a poll released by New America Media (NAM). The increase comes as mainstream media, especially metropolitan daily newspapers, struggle to keep their audiences.
LasikPlus, a provider of laser vision correction services with over 75 locations in the United States, has selected ViVA Partnership for a ‘360-degree’ program to reach Hispanic consumers. Included in ViVA’s extensive scope of responsibilities are TV, radio, print, and a comprehensive program for ‘operational readiness’.
