The word “destination” has a double meaning in Spanish – it can describe a travel destination or your future. For Southwest Airlines, destination is more than just a word, it is the friend who is watching out for you, your business, and never lets you miss an opportunity. In the spirit of this innovative concept, Southwest Airlines launched today “Mr. Destination,” its summer Hispanic ad campaign that will be featured on television, radio and online.
Agency
U.S. Ad Spending fell 12% in Q1 2009.
The Nielsen Company reported today that U.S. advertising for the first quarter 2009 was down 12% compared to the first quarter 2008. Preliminary figures show that U.S. ad expenditures declined $3.8 billion to a total spend of $27.9 billion in the first quarter.
Ethnic Media expand audience to reach 57 Million Blacks, Latinos & Asians.
Over the last four years, the ethnic media have picked up 8 million new readers, viewers and listeners, and now regularly reach 57 million people in the U.S., according to a poll released by New America Media (NAM). The increase comes as mainstream media, especially metropolitan daily newspapers, struggle to keep their audiences.
LasikPlus Centers of America selects ViVa Partnership.
LasikPlus, a provider of laser vision correction services with over 75 locations in the United States, has selected ViVA Partnership for a ‘360-degree’ program to reach Hispanic consumers. Included in ViVA’s extensive scope of responsibilities are TV, radio, print, and a comprehensive program for ‘operational readiness’.
Hollywood Online Ad Spending.
Movietown meets “Mad Ave.”
Movie studio advertising spending is going up and going online.
