Agency

Luxury brands should work harder to address permanence-related drivers and begin to make customers feel more comfortable with indulgences, big or small, because neither the brands nor their customers are a shallow as many previously thought.

Innovation is critical to economic recovery and future U.S. competitiveness, and the focus on short-term cost-cutting risks deflecting attention from this crucial economic priority, The Conference Board reported.

The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year’s awards will feature a new category highlighting exceptional work in radio advertising.

Lopez Negrete Communications has been awarded the Gold 2009 Advertising Research Foundation (ARF) Ogilvy Award for Excellence in Advertising Research. The agency won on behalf of its “Hacia Adelante” (Moving Forward) campaign for Bank of America in the Multicultural Category of Banking and Insurance. The ARF introduced the addition of a Multicultural Category this year to the Ogilvy Awards.

The Public Relations Society of America (PRSA) San Antonio Chapter will recognize Creative Civilization – An Aguilar/Girard Agency at the Seventh Annual PRSA Del Oro Awards.

Tecate Light launched its second dual-language advertising campaign under the tag line “ or “For those who want more.” The two distinct Spanish- and English-language executions will connect with Mexicans and Mexican-Americans living in Ariz., Calif., Colo., Ill., N.M., Nev., Okla., and Texas.

The Value Study is based on a quantitative survey of hundreds of consumers in the United States, United Kingdom and France, a semiotic analysis of marketing codes, and shop-a-long ethnographies to uncover true emerging codes and trends shaping how value is being defined today and tomorrow.

Half of Latinos in New York State are for gay marriage or civil unions, according to a newly established poll by the University at Albany’s New York Latino Research and Resources Network (NYLARNet) consortium, while only 18 percent of the state’s Latino’s self-identify as “liberal.”