Agency

The Value Study is based on a quantitative survey of hundreds of consumers in the United States, United Kingdom and France, a semiotic analysis of marketing codes, and shop-a-long ethnographies to uncover true emerging codes and trends shaping how value is being defined today and tomorrow.

Half of Latinos in New York State are for gay marriage or civil unions, according to a newly established poll by the University at Albany’s New York Latino Research and Resources Network (NYLARNet) consortium, while only 18 percent of the state’s Latino’s self-identify as “liberal.”

A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that ………

Now that 2009 is before us, predictions for the future of Hispanics in the U.S. can look forward to 2010. Overall, the Hispanic lifeline is long and the outlook is good. However, what we think we know is changing. Call it the effects of a new era: the 2010 Census will bring about demographic revolution. Our prediction? Traditional stereotypes will be shattered as a new generation takes hold and the Hispanic household gets a makeover. By: Kelly Ravestijn, Dieste Inc.

lo Especial will debut new creative as part of a two-pronged advertising campaign in 2009. The beer will look to build upon its growth in the general market with new :15 spots to support the beer’s first-ever online campaign, while new Spanish-language TV and radio spots will debut as part of the Hispanic campaign.

Redbean Society has been established by Jackie Bird and De La Cruz, Delaware, Inc., a subsidiary of De La Cruz & Asociados of Puerto Rico.

Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent against the same period in 2007.