A recent survey conducted by the Committee to Determine the Intelligence of Marketers (CDIM), an independent think-tank in Princeton NJ, recently found that ………
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Predicting the Future: Hispanics in the 2010 Census.
Now that 2009 is before us, predictions for the future of Hispanics in the U.S. can look forward to 2010. Overall, the Hispanic lifeline is long and the outlook is good. However, what we think we know is changing. Call it the effects of a new era: the 2010 Census will bring about demographic revolution. Our prediction? Traditional stereotypes will be shattered as a new generation takes hold and the Hispanic household gets a makeover. By: Kelly Ravestijn, Dieste Inc.
Modelo Especial launches new creative.
lo Especial will debut new creative as part of a two-pronged advertising campaign in 2009. The beer will look to build upon its growth in the general market with new :15 spots to support the beer’s first-ever online campaign, while new Spanish-language TV and radio spots will debut as part of the Hispanic campaign.
Bird launches RedBean Society.
Redbean Society has been established by Jackie Bird and De La Cruz, Delaware, Inc., a subsidiary of De La Cruz & Asociados of Puerto Rico.
TNS: ad expenditures down 4.1% in 2008 – Hispanic flat to up!
Total advertising expenditures declined 4.1 percent in 2008 to $141.7 billion as compared to 2007, according to data released by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the fourth quarter of 2008 plunged 9.2 percent against the same period in 2007.
Diversity Makeover.
As the debate continues over multicultural advertising, the recession and even the swine flu, Freydell+Torres Diversity is getting a makeover. Please give Carlos and Humberto a hand with their diversity makeover. It’s quick and fun. Simply click on the link below. Enjoy!
‘Siempre Unidos’ to Air Across Estrella TV Stations & LBI Radio Stations .
Liberman Broadcasting, Inc. (LBI Media)announced that it will hold a four-hour telethon to aid Mexican victims of the Swine Flu epidemic and educate viewers and listeners about the disease on Friday, May 1. LBI’s telethon, titled “Siempre Unidos” (“Always United”), will be televised live exclusively by LBI’s top-rated Estrella TV stations and will be produced at its Empire-Burbank Studios production facility located at 1845 Empire Avenue in Burbank, California.
