Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.
Agency
Mazzanti to spearhead marketing activities for starMedia in LatAM & the US.
starMedia announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.
What Latinas Want study.
The study combined quantitative and qualitative methodologies to explore the attitudes and opinions of U.S. Latinas with regard to life choices, finance, health, beauty and technology.
Eventus become strategic partner of the Kiwanis Club of Little Havana to promote growth.
The partnership aligns the world’s premier Hispanic block party that pioneered Hispanic festivals across the country, with the leading Hispanic experiential marketing company in the US, aiming to deliver invigorating ideas to take Calle Ocho and ancillary events to new heights.
Television Viewing becomes increasingly fragmented as overall consumption grows.
Although the consumption of broadcast television content continues to grow, viewers are adapting quickly to new choices that change how, when and where they watch programming.
Multitasking during primetime gives advertisers added marketing opportunities.
Advertisers looking to reach television audiences simultaneously on multiple platforms are starting to get their chance, according to a new study released by Integrated Media Measurement Inc. (IMMI).
