Global declines in consumer activity appear to be moderating or hitting bottom, according to the new edition of the Nielsen Economic Current, which is based on the company’s key consumer trend data as well economic data to create a concise indicator of consumer behavior.
Agency
Mazzanti to spearhead marketing activities for starMedia in LatAM & the US.
starMedia announced that it has expanded its management team with the appointment of Manuel Mazzanti as Regional Marketing Director. Mazzanti joins starMedia from Yahoo! where he was responsible for marketing and public relations for Yahoo! Hispanic Americas.
Eventus become strategic partner of the Kiwanis Club of Little Havana to promote growth.
The partnership aligns the world’s premier Hispanic block party that pioneered Hispanic festivals across the country, with the leading Hispanic experiential marketing company in the US, aiming to deliver invigorating ideas to take Calle Ocho and ancillary events to new heights.
What Latinas Want study.
The study combined quantitative and qualitative methodologies to explore the attitudes and opinions of U.S. Latinas with regard to life choices, finance, health, beauty and technology.
Television Viewing becomes increasingly fragmented as overall consumption grows.
Although the consumption of broadcast television content continues to grow, viewers are adapting quickly to new choices that change how, when and where they watch programming.
Multitasking during primetime gives advertisers added marketing opportunities.
Advertisers looking to reach television audiences simultaneously on multiple platforms are starting to get their chance, according to a new study released by Integrated Media Measurement Inc. (IMMI).
Marketing in a recession doesn’t feel like the safe bet, but usually it is.
Summarizing some of the established benefits of marketing in a recession, James Surowiecki asks in a recent New Yorker column why the knee-jerk reaction is to cut spending, given that “the benefits from recession investment are often surprisingly long-lived.”
Brand Mentions preferred over Ads.
Young people especially receptive.
Want to get Internet users to visit your Website or follow your brand?
Media Engagement Metrics: A Great Opportunity for Mindset Matching.
In 2006, Experian Simmons launched the Multi-Media Engagement Study, in response to the groundswell of advertiser and agency interest in developing media engagement metrics. This study covers a huge array of nationally-aired TV shows and cable channels, magazines and Internet websites, reporting six global engagement indicators for all TV, magazine and Internet measured vehicles.
