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Business Communication Etiquette – Returning Phone Calls.
Returning a phone call is the basic business practice necessary to stay in communications with potential business partners, competitors and just to gather or receive Intel.
It seems that in the US Hispanic advertising, marketing and media Industry we have pick-up many bad business practices over the years, but not returning a phone call is right up at the top of the list.
Many vendors servicing the US Hispanic Market advertising industry will testify to this.
What most people do not realize is that they are EMPLOYEES.
Published by Gene Bryan. To read El Blog CLICK above.
MRI Partners with Natural Marketing Institute.
Natural Marketing Institute (NMI) and Mediamark Research & Intelligence (MRI) announced that they have integrated NMI’s LOHAS consumer segments with MRI’s Survey of the American Consumer database. LOHAS is an acronym for “Lifestyles Of Health And Sustainability”, a consumer segmentation system that organizes consumers according to their behaviors and attitudes towards the environment and corporate social responsibility.
Kraft Singles Brand selects Lopez Negrete Communications as Hispanic AOR.
Kraft Foods, Inc. has selected Houston-based Lopez Negrete Communications as Hispanic agency of record for its Kraft Singles brand.
Oscar Mayer launches Sabor de Mamá Recipe Contest.
Oscar Mayer announced the launch of the Sabor de Mamá recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jiménez.
Optimism a la Miami.
Last night, the Ad Federation of Greater Miami (AdFed) hosted a unique event were Alma DDB’s President & CCO – Luis Miguel Messianu address a standing room only crowd about a unique subject.
Optimism.
To read El Blog CLICK above.
Nobox nominated for Webby.
Nobox Marketing Group announced today that it has been nominated for Best Online Campaign in the 13th Annual Webby Awards for its Download Day launch campaign on behalf of Mozilla’s Firefox 3.
Mexican Immigrants in the United States – 2008.
This statistical profile provides historical data on the flow of migrants from Mexico to the U.S. The profile also describes the demographic, employment and income characteristics of Mexican immigrants in the U.S. using data from the March 2008 Current Population Survey.
Ad expenditure rate of decline to moderate towards the end of the year – Slight recovery in 2010.
Zenith Optimedia released their 2009 forecasts in December, the global ad market has taken a substantial turn for the worse. Trade has fallen off rapidly, dragging many developing markets into the downturn. Our last forecasts predicted declining ad expenditure in North America and Western Europe in 2009. We now predict a steeper decline in these regions, with all regions joining in the general decline. We forecast global ad expenditure to shrink by 6.9% over the course of 2009.
