Agency

Oscar Mayer announced the launch of the Sabor de Mamá recipe contest. Hispanic families, who are putting their own Latin twist on this American classic, are encouraged to participate. Teaming up with Oscar Mayer to find the best recipe is television personality and food expert Maggie Jiménez.

This statistical profile provides historical data on the flow of migrants from Mexico to the U.S. The profile also describes the demographic, employment and income characteristics of Mexican immigrants in the U.S. using data from the March 2008 Current Population Survey.

Zenith Optimedia released their 2009 forecasts in December, the global ad market has taken a substantial turn for the worse. Trade has fallen off rapidly, dragging many developing markets into the downturn. Our last forecasts predicted declining ad expenditure in North America and Western Europe in 2009. We now predict a steeper decline in these regions, with all regions joining in the general decline. We forecast global ad expenditure to shrink by 6.9% over the course of 2009.

Unauthorized immigrants living in the United States are more geographically dispersed than in the past and are more likely than either U.S. born residents or legal immigrants to live in a household with a spouse and children. In addition, a growing share of the children of unauthorized immigrant parents–73%–were born in this country and are U.S. citizens.

I’m talking about the SHAW WOW infomercial and the infamous Vince Offer AKA Vince Schlomi. The infomercial that sells the now famous SHAW WOW towel that claims in cleans and dries better than any other product; I don’t want to contest the claim or talk about Vince and his personal life (god knows he’s famous for suing everybody)…I want to talk about the Spanish version of his infomercial (link below)

As you will see it’s poorly done, condescending and stereotypes Hispanic women …

Published by Matt Neidl – Group Director, Multicultural Marketing – Octa8on. To view El Blog CLICK above.

Last week’s AHAA’s 2009 Media and Account Management Conference in Las Vegas was a tremendous success and we have the photo’s to prove it! Check out pictures of the Hispanic industry movers and shakers who partied at the HOLA Networks opening reception.

The FCC issued an Order and a Further Notice of Proposed Rulemaking (FNRPM) to improve its collection of data on minority and female broadcast ownership to be able to more accurately assess and effectively promote diversity of ownership in the broadcast industry.