Agency

Regardless of industry, today’s chief marketing officers face intense pressures. They must deftly navigate new frontiers of organizational and market complexity, understand and take advantage of an array of new media options and consumer preferences, and quantify marketing’s contribution to top- and bottom-line growth. On top of all this, they face increasing expectations from their CEO bosses and a range of opinions about marketing’s role should and shouldn’t be.

Casanova Pendrill has signed on to help UNICEF support the Tap Project, a grassroots initiative to provide clean water to children around the world. From Sunday, March 22 through Saturday, March 28, 2009 (World Water Day), the Tap Project will encourage Americans to visit participating restaurants and pay $1 or more for a glass of tap water or donate online at www.tapproject.org.

República announced that it has been selected by The Nielsen Company to lead Orlando’s brand awareness and community outreach efforts of the multimedia company’s television measurement services and technology. República will continue to lead the Miami market’s outreach efforts for a second consecutive year. Nielsen launched the Local People Meter (LPM) in the Miami Designated Market Area (DMA) in October 2008 and in the Orlando DMA in January 2009.

The Hispanic Public Relations Association (HPRA) is celebrating its 25th anniversary of serving the needs of professionals and students in the field.

Seven simple steps to successfully position your brand to benefit from the ever-growing 2009 government stimulus programs.

Burger King Corp. will showcase the hottest new Latino musical talent during its 3rd annual Tu Ciudad, Tu Música promotional tour, headlined by rising Latin pop star Pee Wee (formerly of Kumbia All-Stars) and salsa music legend Eddie Santiago. The 10-city U.S. tour, hosted by TV host and actress Patricia de Leon, begins in McAllen, Texas on March 8.

The winner of the Bill Bernbach Award for “Best of Show” (best idea of the year on the entire DDB network) was given to the Alma DDB and FiRe team for Los Felinos de la Noche´State Farm case.

There has been a lot of focus on the NBC Nightly News series this past week with Bryan Williams dedicated to US Hispanics. View series here.

Kleenex facial tissue is asking consumers to help it celebrate Hispanic Heritage Month in 2009 by voting online for three original designs they feel best capture the pride of being Latino. The invitation follows the brand’s call last December for culturally relevant designs, themes and motifs, in any type of media – part of a unique, national art contest titled, “Con Kleenex, Expresa tu Hispanidad,” (With Kleenex, Express Your Hispanic Culture).