Agency

Coca-Cola invites the more than 45 million U.S. Hispanics to take a break, open a Coke, unleash their dreams and enjoy one of life’s simple pleasures. “Destapa Tus Sueños” or “Unleash Your Dreams” is the central message for ‘Destapa La Felicidad,’ the Hispanic adaptation of ‘Open Happiness’ – the new global integrated marketing campaign for Coca-Cola that launched in January.

Viewers watching the annual Premios Lo Nuestro music awards show found their attention drawn to a different breed of celebrity. The Foster Imposters returned, showing off their latest dance moves, in a new advertising campaign that shines a spotlight on chicken that has been deceptively injected with saltwater, and the consumers who are unknowingly paying for it.

How to kill a great idea.

On the heels of the public launch of the Madison Avenue Project, and a recent study that exposed pervasive racial bias in America’s advertising industry, the NAACP has sent a letter to Procter & Gamble Co. Chairman of the Board/CEO A.G. Lafley asking the big budget advertiser require their advertising agencies to use diverse teams in creative and account management positions.

The America which Lydon B. Johnson governed over is not the same America Barack Obama inherited this past January. Sure both presidents were faced with unhappy Americans who wanted out of a seemingly endless war. However the very definition of what makes up the ‘American’ over which they govern has changed drastically in the past 44 years. In her book Shopping for Identity: The Marketing of Ethnicity, Marilyn Halter delves into the history of ethnicity in America to paint a picture of the cultural make-up of the American people today.

Interbrand, the leading global brand consultancy, has released “The Best Retail Brands” – a review of the retail industry’s top performing brands and the brand management issues that will make or break businesses as the sector experiences its most challenging time in recent history.

Every year, Performance Research conducts, along with IEG LLC, its annual review of the state of the sponsorship industry by interviewing corporate decision makers from around the globe about their current and planned sponsorship spending and activities.

The pressure is on.

In an article in Advertising Age, “Why CMOs Are Gaining Ground in the Recession,” John Quelch, Lincoln Filene Professor of Business Administration at Harvard Business School, listed the four main marketing challenges chief marketing officers (CMOs) currently face.

Let’s not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person, to any nation. For all crises bring progress.

Creativity is born from anguish, just like the day is born form the dark night. It’s in crisis that inventive is born, as well as discoveries, and big strategies. Who overcomes crisis, overcomes himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more respectful to problems than to solutions. Incompetence is the true crisis. To read El Blog CLICK on link above.

Consumer confidence in the overall economy increased in March to its highest level in more than a year, according to figures released by the Consumer Electronics Association (CEA) and CNET. Although consumers reported improved expectations for the broader economy, the CEA-CNET Indexes also show that technology spending continues to fall.

The Casanova Pendrill agency developed the engagement concept, designed the water vending machine as well as the water bottles, and implemented the event at the park in New York City.