Rome Reports and HispanicUSA Inc are teaming up to bring Hispanic audiences in the United States and Puerto Rico quality religious programming and the latest news on Pope Benedict XVI.
Agency
Empowerment poses a challenge for Hispanics and African Americans.
For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.
Roberto Orci takes leadership of Acento.
Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.
Alberto Rodriguez passes.
Alberto Rodriguez partner and Creative Director of New York-based Revolucion died on Sunday March 15, 2009.
Goodbye Consumer—Hello Citizen
The times are summoning us to wake up and participate in making the choices that will collectively move America forward into a stronger more sustainable future. The re-branding of the American mindset from consumer to citizen will take some serious focus on all our parts. It takes a lot more work to be conscious and engaged in citizenry, than consumerism.
Nielsen: U.S. Ad Spending fell 2.6% in 2008.
The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.
It’s not only about eating the turkey ….
Evelyn Soto (Media Buyer) and Francisco Garabito (Sr. Copywriter) are the driving force behind Casanova Pendrill’s efforts to collect and deliver donations for various charitable institutions in Orange County, California.
Telemundo launches Client Development Meetings to kick-off 2009-2010 Upronts.
Telemundo announced that it will kick-off its 2009-2010 Upfront season with a series of client development meetings with its major advertisers and partners this month in Miami.
Telenovelas, our very own Hispanic stimulus.
As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks. This is the case in our Latino communities as we struggle to balance our optimism and zest for life with the stress associated with increasing lay-offs and mounting debt. Latinos are giving it their best as they deal with these challenging times through hard work and through the inspiration and support of the family.
By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.
NO LICENSING PLANS.
“The Puerto Rico Advertising Agencies Association has no wish to become a licensing body with power to sanction industry members but intends to remain a strictly voluntary group devoted to advancing the local advertising industry,” said association President Carmen Cedre.
She was reacting to the Lopito, Ileana & Howie (LIH) imbroglio, which was the focus of a recent discussion by the group’s eight-member board. An LIH official recently told the jury in the corruption trial of former Gov. Aníbal Acevedo Vilá that the company camouflaged illegal contributions to Acevedo Vilá’s resident commissioner and gubernatorial campaigns by billing donors for services never rendered. LIH benefited from its connection with Acevedo Vilá to the tune of millions of dollars in government contracts.
