Agency

Look on the bright side.

The US advertising market is struggling, but there may be light at the end of the tunnel.

Raleigh-Cary, N.C., and Austin-Round Rock, Texas, were the nation’s fastest-growing metro areas between 2007 and 2008, according to July 1, 2008, population estimates for the nation’s metropolitan and micropolitan statistical areas and counties released today by the U.S. Census Bureau.

I am writing to share with you the inspiring story of Ana Maria Montero, Group Account Director at Accentmarketing and the agency’s unofficial Director of Good Deeds.

At a time when financial institutions are pulling back on their advertising a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.

The 3.0 launch is the first of several initiatives in the digital and multimedia space that will be rolling out under its flagship brands Viva La Familia and Todobebé in 2009; the 10 year anniversary of the company.

Hispanic Internet Users are avid downloaders of digital content, according to consumer and media research firm Scarborough Research. This is one of many findings on Hispanic Internet usage trends in a new complimentary report from Scarborough.

The Public Relations Society of America (PRSA) offers public relations professionals insight into best practices in corporate America and important research in the Gay, Lesbian, Bisexual and Transgendered (GLBT) community.

Customer anxiety and cutbacks are the biggest factors influencing marketing budget allocation in 2009, reports the Chief Marketing Officer (CMO) Council in its annual Marketing Outlook study. Despite a restrained economy, however, marketers see budgets holding up fairly well with dollars being stringently controlled and directed against growing and retaining market share.

Some of the numbers are chilling.

Rome Reports and HispanicUSA Inc are teaming up to bring Hispanic audiences in the United States and Puerto Rico quality religious programming and the latest news on Pope Benedict XVI.

For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.

Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.

Alberto Rodriguez partner and Creative Director of New York-based Revolucion died on Sunday March 15, 2009.