The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.
Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.
Evelyn Soto (Media Buyer) and Francisco Garabito (Sr. Copywriter) are the driving force behind Casanova Pendrill’s efforts to collect and deliver donations for various charitable institutions in Orange County, California.
Telemundo announced that it will kick-off its 2009-2010 Upfront season with a series of client development meetings with its major advertisers and partners this month in Miami.
As the economy goes from bad to worse and consumer sentiment continues to dip, it seems we all need a little bit of fun that will not break our already emaciated piggy banks. This is the case in our Latino communities as we struggle to balance our optimism and zest for life with the stress associated with increasing lay-offs and mounting debt. Latinos are giving it their best as they deal with these challenging times through hard work and through the inspiration and support of the family.
By Roberto Ramos, President & CEO, The Vox Collective. To read El Blog CLICK above.
“The Puerto Rico Advertising Agencies Association has no wish to become a licensing body with power to sanction industry members but intends to remain a strictly voluntary group devoted to advancing the local advertising industry,” said association President Carmen Cedre.
She was reacting to the Lopito, Ileana & Howie (LIH) imbroglio, which was the focus of a recent discussion by the group’s eight-member board. An LIH official recently told the jury in the corruption trial of former Gov. Aníbal Acevedo Vilá that the company camouflaged illegal contributions to Acevedo Vilá’s resident commissioner and gubernatorial campaigns by billing donors for services never rendered. LIH benefited from its connection with Acevedo Vilá to the tune of millions of dollars in government contracts.
The global economic crisis is challenging the aspirations of hundreds of millions of people, especially in the developed world, forcing consumers to focus on basic needs rather than higher-level hopes and ambitions. This trendletter considers how expectations are being downsized as economies transition out of a long boom period into the most serious recession in decades.
This presentation features results from JWT’s Anxiety Index, focusing on data gathered from online surveys of 1,564 consumers in the U.S., the U.K. and Canada during December and January. JWT first launched the Anxiety Index in February 2003 during the run-up to the war in Iraq and has since had more than 15 waves across multiple markets.
Televisa Publishing + Digital along with the United States Hispanic Chamber of Commerce joined forces to create “MAGIA”, a Hispanic component of the MAGIC Fashion industry trade show in Las Vegas.
