Agency

Some of the numbers are chilling.

Rome Reports and HispanicUSA Inc are teaming up to bring Hispanic audiences in the United States and Puerto Rico quality religious programming and the latest news on Pope Benedict XVI.

Acento announced that Roberto Orci has completed a planned ownership and management transition process with Benito Martinez-Creel, the founder of Acento.

For years, consumers in the United States have been described as “empowered” — in control of the marketplace, wielding the power to influence everything from customer service to customized products to pricing. Empowerment also continues to be a goal among Hispanic and African-American consumers. But like many other positive experiences in life, empowerment can be complex and fraught with conflict.

The Nielsen Company reported that U.S. advertising for the full year 2008 was down 2.6% compared to the full year 2007. According to preliminary figures from Nielsen, U.S. ad expenditures declined almost $3.7 billion to a total spend of $136.8 billion in 2008.

Hispanic Cable TV (+9.6%) and Cable TV (+7.8%) were the only two media to show ad growth in 2008. Cable was the highest revenue-generating medium with $26.6 billion in sales.

Alberto Rodriguez partner and Creative Director of New York-based Revolucion died on Sunday March 15, 2009.

The times are summoning us to wake up and participate in making the choices that will collectively move America forward into a stronger more sustainable future. The re-branding of the American mindset from consumer to citizen will take some serious focus on all our parts. It takes a lot more work to be conscious and engaged in citizenry, than consumerism.

Evelyn Soto (Media Buyer) and Francisco Garabito (Sr. Copywriter) are the driving force behind Casanova Pendrill’s efforts to collect and deliver donations for various charitable institutions in Orange County, California.

The global economic crisis is challenging the aspirations of hundreds of millions of people, especially in the developed world, forcing consumers to focus on basic needs rather than higher-level hopes and ambitions. This trendletter considers how expectations are being downsized as economies transition out of a long boom period into the most serious recession in decades.

This presentation features results from JWT’s Anxiety Index, focusing on data gathered from online surveys of 1,564 consumers in the U.S., the U.K. and Canada during December and January. JWT first launched the Anxiety Index in February 2003 during the run-up to the war in Iraq and has since had more than 15 waves across multiple markets.

Telemundo announced that it will kick-off its 2009-2010 Upfront season with a series of client development meetings with its major advertisers and partners this month in Miami.