This presentation features results from JWT’s Anxiety Index, focusing on data gathered from online surveys of 1,564 consumers in the U.S., the U.K. and Canada during December and January. JWT first launched the Anxiety Index in February 2003 during the run-up to the war in Iraq and has since had more than 15 waves across multiple markets.
Agency
Televisa Publishing + Digital ‘Power of the Hispanic Shopper’.
Televisa Publishing + Digital along with the United States Hispanic Chamber of Commerce joined forces to create “MAGIA”, a Hispanic component of the MAGIC Fashion industry trade show in Las Vegas.
Using film for product placement in the US Hispanic market: subHysteria.
Based on the industry-changing cinematic styles of cinema verité and the French New Wave, “subHysteria” is a guerrilla film featuring 16 improv actors in a New York City subway car.
Isolating the marketing DNA: The essential skills and qualities of the new CMO.
Regardless of industry, today’s chief marketing officers face intense pressures. They must deftly navigate new frontiers of organizational and market complexity, understand and take advantage of an array of new media options and consumer preferences, and quantify marketing’s contribution to top- and bottom-line growth. On top of all this, they face increasing expectations from their CEO bosses and a range of opinions about marketing’s role should and shouldn’t be.
Casanova Pendrill joins UNICEF to support TAP Project.
Casanova Pendrill has signed on to help UNICEF support the Tap Project, a grassroots initiative to provide clean water to children around the world. From Sunday, March 22 through Saturday, March 28, 2009 (World Water Day), the Tap Project will encourage Americans to visit participating restaurants and pay $1 or more for a glass of tap water or donate online at www.tapproject.org.
República Regional Hispanic AOR for Nielsen Miami & Orlando.
República announced that it has been selected by The Nielsen Company to lead Orlando’s brand awareness and community outreach efforts of the multimedia company’s television measurement services and technology. República will continue to lead the Miami market’s outreach efforts for a second consecutive year. Nielsen launched the Local People Meter (LPM) in the Miami Designated Market Area (DMA) in October 2008 and in the Orlando DMA in January 2009.
Hispanic Public Relations Association celebrates 25 Years.
The Hispanic Public Relations Association (HPRA) is celebrating its 25th anniversary of serving the needs of professionals and students in the field.
