This statistical profile of the foreign-born population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).
Agency
Statistical Portrait of Hispanics in the United States – 2007.
This statistical profile of the Latino population is based on Pew Hispanic Center tabulations of the Census Bureau’s 2007 American Community Survey (ACS).
Economic Current Plugs Into Global Picture.
According to the Nielsen Economic Current (NEC), we can expect a global slowdown in 2009 gross domestic product to a lackluster 0.4%, with significant declines in North America and Western Europe. Post-recovery, NEC predicts that an ailing economy will recuperate below potential, only to plateau at a level below past rebounds. Fortunately, the fast-moving consumer packaged goods industry is holding its own, with price increases offsetting negative volume trends and private label benefiting from frugal shoppers.
Making the Cut: How to smartly stretch your marketing dollars during a recession.
Marketers have come into 2009 with several challenges heavy on their mind. However, the economy by far is the most pressing concern across industries. Marketers are scrambling for ways to maintain their advertising presence with consumers, while addressing diminished marketing budgets. In this uncertain climate, information that helps an advertiser understand what media best reach their actual brand targets—not traditional media age/sex buying demos—are critical assets in a marketer’s arsenal.
AAF to honor WalMart.
The American Advertising Federation (AAF) Tenth District will present its highest honor of leadership and innovation in advertising to Walmart Stores, Inc. and the retailer’s portfolio of agencies including GlobalHue; I W Group; Lopez Negrete; the Martin Agency; and MediaVest at a ceremony May 7, 2009, in Rogers, Ark. The award acknowledges the company for its “Save money. Live better.” brand positioning campaign.
Arbitron intent to improvement in all PPM Markets.
Arbitron Inc. confirmed that it has been extending to all PPM markets a number of the key methodological enhancements that the company committed to in its agreements with the Attorneys General of New Jersey, New York and Maryland.
Ornelas back in Hispanic Agency World.
Victor Ornelas, founder of Ornelas & Associates, has joined forces with Matador Marketing Group in Fort Worth, Texas, it was announced by Luis Caballero, president of Matador. The alliance reunites Ornelas and Caballero 18 years after Caballero launched his career as an intern at the renowned Dallas agency.
