A team of talented graduate students from famed Miami Ad School are cutting their agency teeth on the job while pursuing internships at Dieste—the first Hispanic ad agency to partner in the school’s Greenhouse program.
Agency
How Staying Positive is Good for Business.
We’re bombarded by it every day of the week. The news media is shoveling a constant stream of bad news to us in the form of economic reports, surveys of plummeting consumer confidence levels, company layoffs, negative earnings announcements and decimated marketing budgets.
Detroit’s Big Three: Car Brands in a Pile-Up.
Despite its looming demise, the American auto industry dismissed demands for brand reduction in December 2008. Forced by the federal government into a mea culpa that was supposed to include plans for drastic cost-cutting and other reformative measures, GM was expected to agree to eliminate a handful of its brands.
Western Union names new leadership to support Americas Region Go-to-Market Strategy.
The Western Union Company announced it has appointed product management and consumer loyalty leaders in support of The Americas region.
Marroquin named EVP Managing Director of Mediabrands’ Hispanic Center of Excellence.
Rick Marroquin has been named by Nick Brien; CEO, Mediabrands, Interpublic Group of Cos (ICG). the new created position of EVP Managing Director of Media Brands’ Hispanic Center of Excellence. The new unit that will be created and managed by Mr. Marroquin will offer strategic thinking and leadership for clients interested in marketing to Hispanics for ICG’s agencies Universal McCann and Initiative.
The Televisa vs. Univision Litigation Settlement – Means More Than Meets The Eye.
The settlement in the drawn out Televisa vs. Univision litigation means more than meets the eye as Televisa, as a public company is interested in maximizing its growth opportunities in the US, has now adopted a rational business strategy with a greater chance of success vs the previously in place legal strategy which had a more remote chance of prevailing to gain greater benefits in the US market.
What every CMO needs to know about Sponsorship.
How a sponsor’s investments perform through this economic downturn is going to be all about sophistication, and the gap between sponsors who get it and those who don’t is going to grow. This white paper offers advice on the power that executive-led change can bring to sponsorship performance.
Lower-Income Shoppers opportunity for U.S. Retailers & Manufacturers in Challenging Economy.
Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade. The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers during the slow economy, if they understand that lower-income shoppers are not a homogenous group.
Reflexions in a (seemingly) bottomless pit.
I’ve been searching for a “How to survive the recession” self-help type book to provide me with valuable tips and advise that will help me negotiate these difficult times. I haven’t found anything valuable, which leads me to believe that the writer was laid off, too.
And so, unable to find solace from a book, I’ve exchanged thoughts and experiences with various friends and colleagues, both clients and agency people.
Executives remain bullish on demand for talent.
Despite rising unemployment and a challenging labor market, global executives remain optimistic that the war for talent is still being waged. A vast majority of respondents to the most recent Executive Quiz released by The Korn/Ferry Institute predict a long-term increase in the demand for talent. Additionally, the majority of executives remain confident about their own career prospects and believe that 2009 will see a recovery in the labor market.
Lopez Negrete honored for commitment to Minority Business Development.
David B. Dillon, chairman and chief executive officer of The Kroger Company; Alex Lopez Negrete, president and chief executive officer of Lopez Negrete Communications and Kenneth M. Ricketts, president and chief executive officer of Quality Packaging Specialists International, will be honored for significant long-term achievements in minority business development at the National Minority Supplier Development Council (NMSDC)
starMedia launches new homepage.
starMedia announced the launch of its new homepage, www.starmedia.com , in a major redesign that will improve user experience and advertising effectiveness. Combining a fresh, dynamic design with more Web 2.0 and interactive services.
iNSPIRE! Hispanic AOR for Boost Mobile.
Dallas based iNSPIRE! announced that it has been named the national Hispanic agency of record for Boost Mobile, the prepaid division of Sprint Nextel Corporation. Edging out 17 other award-winning Hispanic advertising agencies, iNSPIRE! was chosen for its understanding of Boost Mobile’s consumer target audience and its ability to provide strategic insights that will ‘move-the-needle’ for the prepaid wireless company.
Hispanic Media’s Inevitable Change.
Read the blogs, read the trades and there’s no doubt that Hispanic media, as we know it, will never be the same after this recession…however long it may go on.
In the long run, this may actually turn out to be a good thing.
By Roger Gonzalez. To read El Blog CLICK above.
The Future Agency Of Record will be Social.
There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.
