Despite the Internet’s huge audience gains and innovations in technology and social media, it still lags far behind traditional media in attracting and retaining high-value brand advertisers. Even as publishers and marketers struggle with today’s down economy and shrinking budgets, there are things they can, and should, be doing now to position themselves to win brand advertisers. This Webinar takes an data-rich in-depth look at the state of brand advertising online today—and what publishers and marketers can do to maximize their online ROI.
Agency
Calibrate how you Operate.
Current marketing operational models are becoming increasingly complex and more crucial to the strategic success of global businesses, but are facing significant challenges from entrenched corporate cultures, inter-departmental politics, and a lack of adequate data and information systems. According to new research, marketers fear they will be unable to implement the needed marketing platforms and automated processes required to effectively support strategic growth initiatives.
VSS revises forecast for Media and Communications Industry.
Veronis Suhler Stevenson (VSS) announced the launch of a special Mid-Term Forecast presenting a timely 2009 interim update to VSS’s annual five-year Communications Industry Forecast 2008-2012 and the digital version VSS MediaResearchNet 2.0.
TV, Internet and Mobile usage In U.S. keeps increasing.
The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights.
In-Store Digital Media Networks to transform Consumer Retail Experience.
In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium. A new white paper issued today, titled In-Store Digital Media: How to Reestablish Retail’s Role as a Mass Consumer Medium, explains how retailers can leverage shopper-friendly digital media technologies that deliver marketing and branding messages to consumers inside the store, at or near the point of sale.
The American Honda and Telemundo’s Descontrol Sweepstakes.
Telemundo announced that the network’s owned and operated Stations Sales Division is teaming up with Honda for the “American Honda and Telemundo’s Descontrol Sweepstakes.” The sweepstakes, taking place between February 16 and March 12, 2009, offers viewers the chance to go behind the scenes of “Descontrol” for a thrilling live performance by reggaeton duo Alexis & Fido in Miami.
Puerto Rico: Ad industry gears up for another challenging year.
Puerto Rico’s hard-pressed but feisty advertising industry is in no mood to whine. In fact, optimism is the order of the day as yet another challenging year gets underway for ad agencies big and small.
Heineken unveils campaign ‘Demuestra Quien Eres’.
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform — “Give Yourself a Good Name” — in the Hispanic market. The Spanish-language campaign will showcase ways in which consumers “give themselves a good name” or “show who you are and what you’re made of” through a relevant adaptation for the Hispanic marketplace, “Demuestra Quien Eres.” “Demuestra Quien Eres” will be the overarching platform for all marketing initiatives for both Heineken Lager and Heineken Light for the Hispanic market.
Conference held on the opportunities for Mexican brands in the Latin Market in the United States.
The U.S. Department of Commerce, on behalf of The United States Embassy in México, summoned Mexican executives for an event in which two American companies, Latin-Pak and vrtccom presented the characteristics and the opportunities that the Latin market offers in the United States.
