A look at What to Consider when Formulating Your Brand’s Online U.S. Hispanic News Campaign.
BodenPR recently completed a thought piece detailing the high engagement level by U.S. Hispanics with Social Media and what brands should consider before developing an online news campaign targeted towards this very coveted market.
As companies reel from the fallout from the worst financial crisis in recent history, chief marketing officers and other senior marketing practitioners are under more pressure than ever to minimize marketing waste and maximize return on marketing investment.
Despite the Internet’s huge audience gains and innovations in technology and social media, it still lags far behind traditional media in attracting and retaining high-value brand advertisers. Even as publishers and marketers struggle with today’s down economy and shrinking budgets, there are things they can, and should, be doing now to position themselves to win brand advertisers. This Webinar takes an data-rich in-depth look at the state of brand advertising online today—and what publishers and marketers can do to maximize their online ROI.
Current marketing operational models are becoming increasingly complex and more crucial to the strategic success of global businesses, but are facing significant challenges from entrenched corporate cultures, inter-departmental politics, and a lack of adequate data and information systems. According to new research, marketers fear they will be unable to implement the needed marketing platforms and automated processes required to effectively support strategic growth initiatives.
Veronis Suhler Stevenson (VSS) announced the launch of a special Mid-Term Forecast presenting a timely 2009 interim update to VSS’s annual five-year Communications Industry Forecast 2008-2012 and the digital version VSS MediaResearchNet 2.0.
The Nielsen Company reported that viewing of video on television, Internet and mobile devices – the Three Screens – continues to increase and has reached new heights.
In an age of shrinking and fragmented mass media, retailers have a big opportunity to reclaim their historic role as the leading mass consumer medium. A new white paper issued today, titled In-Store Digital Media: How to Reestablish Retail’s Role as a Mass Consumer Medium, explains how retailers can leverage shopper-friendly digital media technologies that deliver marketing and branding messages to consumers inside the store, at or near the point of sale.
Telemundo announced that the network’s owned and operated Stations Sales Division is teaming up with Honda for the “American Honda and Telemundo’s Descontrol Sweepstakes.” The sweepstakes, taking place between February 16 and March 12, 2009, offers viewers the chance to go behind the scenes of “Descontrol” for a thrilling live performance by reggaeton duo Alexis & Fido in Miami.
Puerto Rico’s hard-pressed but feisty advertising industry is in no mood to whine. In fact, optimism is the order of the day as yet another challenging year gets underway for ad agencies big and small.
Heineken USA announced the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform — “Give Yourself a Good Name” — in the Hispanic market. The Spanish-language campaign will showcase ways in which consumers “give themselves a good name” or “show who you are and what you’re made of” through a relevant adaptation for the Hispanic marketplace, “Demuestra Quien Eres.” “Demuestra Quien Eres” will be the overarching platform for all marketing initiatives for both Heineken Lager and Heineken Light for the Hispanic market.
