Agency

According to Latin Finance, Bill Gates’ Cascade Investments increased their shares in Televisa by an additional 2.5% to 20 million shares. Additionally, the Bill & Melinda Gates Foundation increased their investment in Televisa by 8% to 6.7 million shares.

enevision International launched the entertainment portal NOVULU (to distribute directly to consumers films, music, mobile and television content from the company, with the appropriate right’s administration tools), re-launched VVI’s online stores, updated all of its websites and established the Venevision International channel on YouTube, implementing the vision of an executive that has transformed the Coral Gables-based company (Miami, Florida, USA).

What are CMO priorities for 2009?

After a lengthy agency search process that included strategic and creative presentations, prepaid and money transfer TransCash Corporation has selected alPunto Advertising of Tustin, CA as its Hispanic agency of record for the TransCash USA Card launch program. The assignment includes strategic planning, creative development, media planning and buying, promotions, retail programs, business to business efforts and a deep grassroots effort.

Let’s face the facts: the economy is not going to improve overnight. But reducing marketing budgets across the line only reduces costs. It does nothing to ensure your company remains competitive, nor does it take advantage of the inherent opportunities a downturn opens up.

Creative Civilization announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.