The U.S. Department of Commerce, on behalf of The United States Embassy in México, summoned Mexican executives for an event in which two American companies, Latin-Pak and vrtccom presented the characteristics and the opportunities that the Latin market offers in the United States.
Agency
Census Bureau data show characteristics of the U.S. Foreign-Born Population.
According to a new analysis of data about the U.S. foreign-born population from the 2007 American Community Survey (ACS), a higher percentage of people born in India have a bachelors degree or higher (74 percent) than people born in any other foreign country. Egypt and Nigeria had rates above 60 percent.
Hispanics strive for a Better Future while Staying connected to their Culture.
Hispanics in the United States have a multitude of opinions on all aspects of their lives from finances, education, immigration, social relationships and their culture. However, do not let the size and complexities of this group overwhelm you – if you want to understand what U.S. Hispanics want, you just have to listen to what is important to them.
Gates increases his investments in Televisa.
According to Latin Finance, Bill Gates’ Cascade Investments increased their shares in Televisa by an additional 2.5% to 20 million shares. Additionally, the Bill & Melinda Gates Foundation increased their investment in Televisa by 8% to 6.7 million shares.
Venevision International turns to New Media In 2009.
enevision International launched the entertainment portal NOVULU (to distribute directly to consumers films, music, mobile and television content from the company, with the appropriate right’s administration tools), re-launched VVI’s online stores, updated all of its websites and established the Venevision International channel on YouTube, implementing the vision of an executive that has transformed the Coral Gables-based company (Miami, Florida, USA).
TransCash Corporation selects alPunto Advertising as Hispanic AOR.
After a lengthy agency search process that included strategic and creative presentations, prepaid and money transfer TransCash Corporation has selected alPunto Advertising of Tustin, CA as its Hispanic agency of record for the TransCash USA Card launch program. The assignment includes strategic planning, creative development, media planning and buying, promotions, retail programs, business to business efforts and a deep grassroots effort.
