Following an extensive RFP process, Association of Hispanic Advertising Agencies (AHAA) marketing committee recommended and the board approved the selection of Sensis, an AHAA member agency, to develop the organization’s new Web site.
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The American Heart Association launches the Hispanic Stroke Prevention Program.
The Latino Stroke Awareness Program has been designed to inform the Hispanic community of what stroke is, how to recognize symptoms and how to live a lifestyle that will prevent stroke. Hispanics are at risk of stroke due to high incidence of some major risk factors, including Diabetes, Obesity and High Cholesterol.
2009 Annual Hispanic Marketing Web Summit – Assigning Value to the Hispanic Segment.
Telemundo and The San Jose Group invite you to watch the 2009 Annual Hispanic Marketing Summit, presented in a webcast format for the first time. As in past events, we take you through expert minds, exploring the potential qualitative and quantitative impact the Hispanic segment can have on your business.
Heineken unveils ‘Give Yourself a Good Name’ campaign.
Heineken USA announced the launch of a new campaign for the equity which establishes its new and dynamic overarching marketing platform — “Give Yourself a Good Name.” The campaign showcases subtle ways in which consumers decide to “give themselves a good name” through their actions, their words and their choices. Effective immediately, Give Yourself a Good Name will lead all brand activities.
Deloitte – 2009 Global Predictions for Media Industry.
Deloitte unveiled what it forecasts as major trends and issues in the media and entertainment sector for 2009, including the rising cost of free online content, the increasing success of mobile advertising and the draw of 3D technology across multiple entertainment genres.
