The American Heart Association has selected independent communications agency, REVOLUCION, to conduct their premier Hispanic public relations initiative in the New York/metro area. The agency will oversee a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazon, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.
Agency
Will the Mother of All Recessions Radically Change Advertising?
Am I shooting myself in the foot by arguing that the brutality of this recession calls for a major adjustment in the advertising equation – from creative strategies to media, from account management to production costs and values – a change that will affect the way we do business well into the future?
Am I in violation of the unwritten “La-vie-en-Rose” agency rule that stipulates everything is all good, all the time; good news always carries the day and smiling is contagious; in other words peaches and cream para todos?
Psychographic Profiles of Black Women emerged.
86% of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, “A Profile of Today’s Black Woman”. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.
Grupo Gallegos’ ads noted ‘As Most Unforgettable Hispanic Campaigns Of the Last 20 Years’.
Grupo Gallegos announced that it has been recognized by creative directors and agency president members of the Association of Hispanic Advertising Agencies (AAHA) who were asked to identify the most unforgettable Hispanic advertising campaigns of the last 20 years.
Sensis opens East Coast office in Washington DC.
Sensis, a Los Angeles-based interactive advertising agency, is expanding its presence to Washington D.C., to capitalize on the federal government’s new interest in digital communication strategies.
Unemployment rises sharply among Latino Immigrants in 2008.
The current recession is having an especially severe impact on employment prospects for immigrant Hispanics, according to an analysis of the latest Census Bureau data by the Pew Hispanic Center, a project of the Pew Research Center. The unemployment rate for foreign-born Hispanics increased from 5.1% to 8.0%, or by 2.9 percentage points, from the fourth quarter of 2007 to the fourth quarter of 2008. During this same time period, the unemployment rate for all persons in the labor market increased from 4.6% to 6.6%, or by 2.0 percentage points.
Marketing Outlook worse than Predicted with Recession.
The recession had a more profound effect on the marketing industry than predicted just six months ago, a new survey from the ANA (Association of National Advertisers) shows. Following up on a survey conducted in August, the second survey conducted on this topic reveals that more companies are identifying cost savings and reductions (93 percent as opposed to 87 percent six months ago) and that 37 percent of respondents today plan to reduce budgets by more than 20 percent, up substantially from the 21 percent of respondents in the first survey.
