Agency

Let’s face the facts: the economy is not going to improve overnight. But reducing marketing budgets across the line only reduces costs. It does nothing to ensure your company remains competitive, nor does it take advantage of the inherent opportunities a downturn opens up.

Creative Civilization announced the addition of two top industry leaders to the San Antonio-based advertising agency as it celebrates its 10-year anniversary.

The American Heart Association has selected independent communications agency, REVOLUCION, to conduct their premier Hispanic public relations initiative in the New York/metro area. The agency will oversee a program entitled HEARTS IN THE HEIGHTS, which promotes the American Heart Association’s movement, Go Red Corazon, with the support of Broadway’s Tony Award-winning Best Musical “In the Heights” and Spanish Broadcasting System’s WPAT-FM 93.1 Amor.

Am I shooting myself in the foot by arguing that the brutality of this recession calls for a major adjustment in the advertising equation – from creative strategies to media, from account management to production costs and values – a change that will affect the way we do business well into the future?

Am I in violation of the unwritten “La-vie-en-Rose” agency rule that stipulates everything is all good, all the time; good news always carries the day and smiling is contagious; in other words peaches and cream para todos?

86% of African-American women say that advertisers need to do a better job of talking to them, according to the Lattimer Communications study, “A Profile of Today’s Black Woman”. Advertisers need to re-evaluate their marketing campaigns targeting this important segment.

Grupo Gallegos announced that it has been recognized by creative directors and agency president members of the Association of Hispanic Advertising Agencies (AAHA) who were asked to identify the most unforgettable Hispanic advertising campaigns of the last 20 years.