Setting aside for the moment the fact that no company can succeed by cutting expenses alone, let’s dwell for a moment on the practical necessity of today’s world: cut, cut, and cut some more.
Agency
Event Industry CEOs provide a Mixed Outlook for 2009.
Without clear visibility on performance, following the severe economic downturn, event industry CEOs provided a mixed outlook for 2009, according to the 2009 Exhibition and Conference Industry Outlook.
Dieste harvests talent from Miami Ad School’s Greenhouse.
A team of talented graduate students from famed Miami Ad School are cutting their agency teeth on the job while pursuing internships at Dieste—the first Hispanic ad agency to partner in the school’s Greenhouse program.
How Staying Positive is Good for Business.
We’re bombarded by it every day of the week. The news media is shoveling a constant stream of bad news to us in the form of economic reports, surveys of plummeting consumer confidence levels, company layoffs, negative earnings announcements and decimated marketing budgets.
Detroit’s Big Three: Car Brands in a Pile-Up.
Despite its looming demise, the American auto industry dismissed demands for brand reduction in December 2008. Forced by the federal government into a mea culpa that was supposed to include plans for drastic cost-cutting and other reformative measures, GM was expected to agree to eliminate a handful of its brands.
Western Union names new leadership to support Americas Region Go-to-Market Strategy.
The Western Union Company announced it has appointed product management and consumer loyalty leaders in support of The Americas region.
Marroquin named EVP Managing Director of Mediabrands’ Hispanic Center of Excellence.
Rick Marroquin has been named by Nick Brien; CEO, Mediabrands, Interpublic Group of Cos (ICG). the new created position of EVP Managing Director of Media Brands’ Hispanic Center of Excellence. The new unit that will be created and managed by Mr. Marroquin will offer strategic thinking and leadership for clients interested in marketing to Hispanics for ICG’s agencies Universal McCann and Initiative.
The Televisa vs. Univision Litigation Settlement – Means More Than Meets The Eye.
The settlement in the drawn out Televisa vs. Univision litigation means more than meets the eye as Televisa, as a public company is interested in maximizing its growth opportunities in the US, has now adopted a rational business strategy with a greater chance of success vs the previously in place legal strategy which had a more remote chance of prevailing to gain greater benefits in the US market.
What every CMO needs to know about Sponsorship.
How a sponsor’s investments perform through this economic downturn is going to be all about sophistication, and the gap between sponsors who get it and those who don’t is going to grow. This white paper offers advice on the power that executive-led change can bring to sponsorship performance.
Lower-Income Shoppers opportunity for U.S. Retailers & Manufacturers in Challenging Economy.
Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade. The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers during the slow economy, if they understand that lower-income shoppers are not a homogenous group.
Reflexions in a (seemingly) bottomless pit.
I’ve been searching for a “How to survive the recession” self-help type book to provide me with valuable tips and advise that will help me negotiate these difficult times. I haven’t found anything valuable, which leads me to believe that the writer was laid off, too.
And so, unable to find solace from a book, I’ve exchanged thoughts and experiences with various friends and colleagues, both clients and agency people.
