KMR Group CEO Andy Brown announced a shift in responsibilities for KMR North America and Mediafax CEO Bill McKenna. McKenna has been appointed Chairman-Founder of Mediafax, Inc. and stepped-down as CEO of KMR North America. Concurrently, McKenna has assumed the position of President & CEO of Integrated Media Measurement Inc., a Silicon Valley media research firm founded in 2004.
Agency
Most valuable U.S. Retail Brands – Importance of Brand for Driving Sales in a Downturn Economy.
Interbrand Design Forum released the Most Valuable U.S. Retail Brands, the first-ever ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand in 2008, followed by popular retailers Best Buy (No. 2), The Home Depot (No. 3), Target (No.4) and CVS (No. 5).
The end of the agency RFP era.
Today, you have to pick an agency based on chemistry and human interaction. Here are some tips for revising the current outdated proposal process.
Advertising holds firm in face of Global Economic Tremors.
While the tremors of the global financial crisis in mid-2008 impacted almost every industry and every region, overall global advertising markets held strong to record 2.9 percent growth in the quarter from July to September 2008 (Q3), in newspapers, magazines, TV and radio, according to Nielsen’s global advertising trends report, Global AdView Pulse.
The Secret Lives Of Buyers.
When I was a kid I was scared of bees; today I am scared of buyers.
Impact of Economy on TV/Internet/Media Service Providers.
A new quarterly research report introduced by Centris provides insight into how economic conditions may affect a company’s revenue derived from TV, Internet and media services. The study reveals that although a significant number of households in the United States are unlikely to reduce their consumption of communication and media services as a result of economic conditions, there is still a potential impact on provider revenue.
Nearly Half of Americans are Frequent Internet Users.
Americans frequent use of the Internet has almost doubled over the last five years; 48% now report using the Internet more than one hour per day compared to 26% in 2002.
The New American Latino.
How is the evolving Latino consumer influencing and shaping American mainstream culture? US Hispanics today feel energized and are asserting their biculturalism. Manny Gonzalez will focus on the key issues to watch for in today’s American Latino consumer landscape, and the implications for marketers. As he explores the opportunity to grow your business with Latino consumers, Gonzalez will address such topics as market segmentation, the ever-changing Hispanic media landscape, and non-traditional marketing vehicles.
Dan Nance to leave Casanova Pendrill.
Dan Nance, Chairman of Casanova Pendrill, will be leaving the Agency after 7 years at the helm. The Agency will now be led by current President/CEO Ingrid Otero-Smart who joined the company in August of 2008 to handle all day-to-day operations.
Tommy Muñiz passes ….
Legendary Puertorican actor and producer Tommy Muñiz passes at the age of 85.
Mr. Muñiz impacted the media scene both in Puerto Rico and the US Hispanic Market.
Ricardo Montalban passes ………
Mexican- born actor Ricardo Montalban has died at the age of 88.
Ricardo, along with many of our US Hispanic Industry pioneers, helped build awareness about Hispanic in the US and our advertising Industry.
Americans and Latinos a like enjoyed his acting abilities and he will be missed.
