Agency

Despite rising unemployment and a challenging labor market, global executives remain optimistic that the war for talent is still being waged. A vast majority of respondents to the most recent Executive Quiz released by The Korn/Ferry Institute predict a long-term increase in the demand for talent. Additionally, the majority of executives remain confident about their own career prospects and believe that 2009 will see a recovery in the labor market.

David B. Dillon, chairman and chief executive officer of The Kroger Company; Alex Lopez Negrete, president and chief executive officer of Lopez Negrete Communications and Kenneth M. Ricketts, president and chief executive officer of Quality Packaging Specialists International, will be honored for significant long-term achievements in minority business development at the National Minority Supplier Development Council (NMSDC)

starMedia announced the launch of its new homepage, www.starmedia.com , in a major redesign that will improve user experience and advertising effectiveness. Combining a fresh, dynamic design with more Web 2.0 and interactive services.

Dallas based iNSPIRE! announced that it has been named the national Hispanic agency of record for Boost Mobile, the prepaid division of Sprint Nextel Corporation. Edging out 17 other award-winning Hispanic advertising agencies, iNSPIRE! was chosen for its understanding of Boost Mobile’s consumer target audience and its ability to provide strategic insights that will ‘move-the-needle’ for the prepaid wireless company.

Read the blogs, read the trades and there’s no doubt that Hispanic media, as we know it, will never be the same after this recession…however long it may go on.

In the long run, this may actually turn out to be a good thing.

By Roger Gonzalez. To read El Blog CLICK above.

There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.

Spanish-language TV, print and advertising pioneers Emilio Nicolás, Sr., Tino Durán and Eduardo Caballero recalled the challenges they faced at a time when Hispanic media was not considered a viable entity.

A worthwhile campaign for progressive social change — taking responsibility for our actions. We at HispanicAd.com would like to encourage such a campaign amongst the US Hispanic Market. We applaud de la Cruz & Associates in Puerto Rico for their effort in helping to regain a our social conscience. La campaña de servicio público “Respeto”, hoy día mejor conocida como ¿Qué nos pasa, Puerto Rico?, cuenta con tercera fase. La campaña, que lanzó en el año 2005 haciendo un llamado a recuperar nuestros valores, da un leve giro a su mensaje exaltando a aquellas personas que han hecho algo por lograr un cambio con la línea “cada vez somos más recuperando nuestros valores”.

Companies seeking to improve business performance in the midst of the current global economic crisis should focus on three strategic objectives in 2009, according to Accenture:

Chief Marketing Officers at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates, according to new Epsilon research profiling the American CMO.

Yahoo! En Español has re-launched and gives you the choice in the interim to either have access to their site or go to Telemundo.com.

The Miami office of la comunidad announced a new business win from Sony Latin America.

Scope of work includes long-term, strategic, integrated advertising and marketing duties. La comunidad has already executed a High-Definition media campaign for Sony Latin America featuring the James Bond property, and they are now embarking on a new Digital Imaging series of multi-platform campaigns.