Agency

How a sponsor’s investments perform through this economic downturn is going to be all about sophistication, and the gap between sponsors who get it and those who don’t is going to grow. This white paper offers advice on the power that executive-led change can bring to sponsorship performance.

Lower-income shoppers are the fastest-growing income group in the United States and will generate $84 billion in incremental spending during the next decade. The latest research from Information Resources, Inc. (IRI) reveals that these consumers represent an enormous opportunity for retailers and manufacturers during the slow economy, if they understand that lower-income shoppers are not a homogenous group.

I’ve been searching for a “How to survive the recession” self-help type book to provide me with valuable tips and advise that will help me negotiate these difficult times. I haven’t found anything valuable, which leads me to believe that the writer was laid off, too.

And so, unable to find solace from a book, I’ve exchanged thoughts and experiences with various friends and colleagues, both clients and agency people.

Despite rising unemployment and a challenging labor market, global executives remain optimistic that the war for talent is still being waged. A vast majority of respondents to the most recent Executive Quiz released by The Korn/Ferry Institute predict a long-term increase in the demand for talent. Additionally, the majority of executives remain confident about their own career prospects and believe that 2009 will see a recovery in the labor market.

David B. Dillon, chairman and chief executive officer of The Kroger Company; Alex Lopez Negrete, president and chief executive officer of Lopez Negrete Communications and Kenneth M. Ricketts, president and chief executive officer of Quality Packaging Specialists International, will be honored for significant long-term achievements in minority business development at the National Minority Supplier Development Council (NMSDC)

starMedia announced the launch of its new homepage, www.starmedia.com , in a major redesign that will improve user experience and advertising effectiveness. Combining a fresh, dynamic design with more Web 2.0 and interactive services.

Dallas based iNSPIRE! announced that it has been named the national Hispanic agency of record for Boost Mobile, the prepaid division of Sprint Nextel Corporation. Edging out 17 other award-winning Hispanic advertising agencies, iNSPIRE! was chosen for its understanding of Boost Mobile’s consumer target audience and its ability to provide strategic insights that will ‘move-the-needle’ for the prepaid wireless company.

Read the blogs, read the trades and there’s no doubt that Hispanic media, as we know it, will never be the same after this recession…however long it may go on.

In the long run, this may actually turn out to be a good thing.

By Roger Gonzalez. To read El Blog CLICK above.

There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.

Spanish-language TV, print and advertising pioneers Emilio Nicolás, Sr., Tino Durán and Eduardo Caballero recalled the challenges they faced at a time when Hispanic media was not considered a viable entity.