Agency

Yahoo! En Español has re-launched and gives you the choice in the interim to either have access to their site or go to Telemundo.com.

The Miami office of la comunidad announced a new business win from Sony Latin America.

Scope of work includes long-term, strategic, integrated advertising and marketing duties. La comunidad has already executed a High-Definition media campaign for Sony Latin America featuring the James Bond property, and they are now embarking on a new Digital Imaging series of multi-platform campaigns.

For the first time in eight months, we’re seeing signs of a tiny spending uptick. Moreover, there’s an improvement in consumer sentiment and expectations going forward.

Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their
customers.

Despite overwhelming agreement on the importance of customer experience and word-of-mouth, senior marketers admit their companies are failing to take decisive, company-wide action to integrate customer voice and experience into key business and marketing processes, according to a new study by the Chief Marketing Officer (CMO) Council.

Following an extensive RFP process, Association of Hispanic Advertising Agencies (AHAA) marketing committee recommended and the board approved the selection of Sensis, an AHAA member agency, to develop the organization’s new Web site.

The Latino Stroke Awareness Program has been designed to inform the Hispanic community of what stroke is, how to recognize symptoms and how to live a lifestyle that will prevent stroke. Hispanics are at risk of stroke due to high incidence of some major risk factors, including Diabetes, Obesity and High Cholesterol.