Agency

The Association of Hispanic Advertising Agencies (AHAA) shared with its members the encouraging news of Arbitron’s agreement to settle with the states of New York and New Jersey to resolve the sampling methodology issues surrounding the Portable People Meter (PPM) radio audience measurement tool. Members of AHAA’s PPM task force worked diligently with Arbitron representatives to communicate and address the concerns of the Hispanic-specialized marketing industry and we look forward to working with them further on the modifications they will be implementing. Wednesday’s announcement by the Attorneys General Cuomo (NY) and Milgram (NJ) was a significant breakthrough to ensure accurate representation of Hispanic radio listeners and preserve a critical marketing medium for this powerful population.

First and foremost, a very happy New Year to all of you. Yes 2009 is here; let’s hope it does not pick up where 2008 left off. I want to start the New Year with an issue that has been talked about a la souto voce for most of the second half of 2008. It has to do with the largest media company serving the US Hispanic market, which of course is Univision.

Many have speculated that it will soon file for bankruptcy, so strong was the speculation recently that Univision issued a statement that it had a very strong balance sheet which would carry it through this economic crisis. Of course the obvious detractors are still out there, mainly Televisa, who would love for that moment to come and possibly put the Programming License Agreement (PLA) in play through bankruptcy court. To them and all others, do not hold your breath, you may find yourself in the emergency room.

Published by Jose Cancela – Hispanic USA. To view El Blog CLICK above.

The increasing sophistication of consumers, new behavior-altering technologies, channel growth and media fragmentation, and the speed of transactions and innovations, among other factors, have all combined to challenge marketers everywhere regardless of company, industry, size, or geography. Every company, every brand, everyone now faces the same situation – how do we engage consumers to become brand loyalists and advocates?

In today’s market, consumers find themselves confronted with a seemingly constant stream of telecommunications advances, pushing them to find better ways to access information on their own terms through both video and audio

An new study of America’s advertising industry today has found dramatic levels of racial discrimination throughout the industry. Bias against African-American professionals was found in pay, hiring, promotions, assignments, and other areas.

The Hill Holiday Hispanic division abecé run by Manny Gonzalez is currently transitioning Hispanic responsibilities to other Interpublic Group (IPG) agencies according to Greg Winter – Director of Corporate Communications for Hill Holiday.

IPG is the holding company for other Hispanic agencies such as Accentmarketing, Casanova Pendrill and SiboneyUSA.

Like the U.S. population as a whole, Latinos are feeling the sting of the economic downturn. Almost one-in-ten (9%) Latino homeowners say they missed a mortgage payment or were unable to make a full payment and 3% say they received a foreclosure notice in the past year, according to a new national survey of 1,540 Latino adults conducted by the Pew Hispanic Center.

IF YOU’RE AMONG the laid-off, or want to help out someone who is (or find him or her a last-minute gift), plenty of books can offer inspiration, perspective or strategy. As a life coach, I counsel many downsized and dejected New Yorkers, and regularly suggest books for them. Here are several that clients say have given them hope. By Court Stroud.

Univision Communications Inc. announced that Univision Online has been renamed Univision Interactive Media and Kevin Conroy, former executive vice president of AOL, has been named president of the division, effective Monday, January 12, 2008.

Terra launched its 12-step revolution to a new Terra.com.