Agency

There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.

Spanish-language TV, print and advertising pioneers Emilio Nicolás, Sr., Tino Durán and Eduardo Caballero recalled the challenges they faced at a time when Hispanic media was not considered a viable entity.

A worthwhile campaign for progressive social change — taking responsibility for our actions. We at HispanicAd.com would like to encourage such a campaign amongst the US Hispanic Market. We applaud de la Cruz & Associates in Puerto Rico for their effort in helping to regain a our social conscience. La campaña de servicio público “Respeto”, hoy día mejor conocida como ¿Qué nos pasa, Puerto Rico?, cuenta con tercera fase. La campaña, que lanzó en el año 2005 haciendo un llamado a recuperar nuestros valores, da un leve giro a su mensaje exaltando a aquellas personas que han hecho algo por lograr un cambio con la línea “cada vez somos más recuperando nuestros valores”.

Companies seeking to improve business performance in the midst of the current global economic crisis should focus on three strategic objectives in 2009, according to Accenture:

Chief Marketing Officers at top U.S. brands place the highest value on creative thinkers and leaders in their hiring practices, but 39% of the executives revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates, according to new Epsilon research profiling the American CMO.

Yahoo! En Español has re-launched and gives you the choice in the interim to either have access to their site or go to Telemundo.com.

The Miami office of la comunidad announced a new business win from Sony Latin America.

Scope of work includes long-term, strategic, integrated advertising and marketing duties. La comunidad has already executed a High-Definition media campaign for Sony Latin America featuring the James Bond property, and they are now embarking on a new Digital Imaging series of multi-platform campaigns.

For the first time in eight months, we’re seeing signs of a tiny spending uptick. Moreover, there’s an improvement in consumer sentiment and expectations going forward.

Trends in Branding looks at how social, environmental and technological changes influence brands and the businesses that build them. The review is an insightful reference for business and marketing professionals looking to stay on top of what’s going on in today’s rapidly changing world and the trends they can leverage to ensure their brands stay relevant to their
customers.