What do beer, gum, candy, snacks, and fragrances have in common? All are categories that under-spend on media against a Boomer demographic that accounts for the bulk of consumer packaged goods sales.
Agency
How to Optimize your Marketing Mix in a Down Economy.
Today’s marketing reality is shrinking budgets, tighter wallets, intense scrutiny and increased accountability. Clear ROI for your marketing programs is more important than ever. To fully optimize your online business, you need to understand the impact of every marketing dollar so you can spend for maximum results.
We are One, But Where Are the Latinos?
Like many other Americans I was inspired by the “We are One” concert in Washington, D.C. on the eve of Barack Obama’s presidential inauguration. The setting, with the Washington and Lincoln monuments as backdrop, was impressive in a down to earth sort of way that only our nation can be. It was an entertaining occasion as stars like Tom Hanks, Tiger Woods, and Denzel Washington enriched the evening with great American stories of past presidents as well as of everyday heroes. All those watching could feel their chests swell with pride in being part of this ambitious civic experiment called America
The most significant part of the evening, and rightfully so given the historic proportion of Obama’s election, was the overwhelming reign of African American culture throughout the concert. The soulful veil of R&B and gospel that imbued most of the evening’s musical performances affirmed something many already know, that African American culture has been one of the strongest defining element
Peanut Butter brands spread Success.
Ask people to name their favorite brand of peanut butter, and you’ll likely get a few different answers. The top three peanut butter brands in the United States, however, are clear-cut: Skippy, Jif and Peter Pan. Of course there are also the devotees of all-natural private-label brands, gourmet varieties and even other legume butters (the peanut is more closely related to the lentil bean and the pea than to members of the nut family). Let’s be honest, though: how often do you find yourself hankering for a sunflower-seed-butter sandwich?
Advertising Age selects Dieste as 2008 Multicultural Agency of the Year.
Dieste Inc., an Omnicom agency, has been named the 2008 Multicultural Agency of the Year by leading industry trade publication Advertising Age. This selection marks the third time Dieste has received the prestigious award, and the only time a Hispanic ad agency has been honored more than twice.
McKenna named Chairman of Mediafax & CEO of IMMI.
KMR Group CEO Andy Brown announced a shift in responsibilities for KMR North America and Mediafax CEO Bill McKenna. McKenna has been appointed Chairman-Founder of Mediafax, Inc. and stepped-down as CEO of KMR North America. Concurrently, McKenna has assumed the position of President & CEO of Integrated Media Measurement Inc., a Silicon Valley media research firm founded in 2004.
Most valuable U.S. Retail Brands – Importance of Brand for Driving Sales in a Downturn Economy.
Interbrand Design Forum released the Most Valuable U.S. Retail Brands, the first-ever ranking of the top 50 American retail brands. Walmart claimed top honors as the most valuable retail brand in 2008, followed by popular retailers Best Buy (No. 2), The Home Depot (No. 3), Target (No.4) and CVS (No. 5).
